Kilkenny business amongst the first to feature on prestigious new platform

Kilkenny-based food and tourism business, Glasrai & Goodies, is amongst the first food experiences in Ireland to be featured in a new booking platform for domestic and international visitors.

Simplifying the booking process for a wide range of unique and truly authentic Irish food and drink experiences, the ‘Good Food Ireland Experiences’ platform was launched to an audience of food, farming, tourism and hospitality professionals at the Good Food Ireland Conference 2025.

Offering authentic and unique experiences in Kilkenny, Glasrai & Goodies picnic experience in Gowran is one of the first to be showcased on the platform, with many more local food and drink experiences expected to be added in the coming months. 

Glasrai & Goodies, ‘Picnic to go for one’ offers a delicious takeaway picnic box filled with fresh, locally sourced treats. Collected from Glasrai & Goodies in Gowran, this gourmet picnic is perfect for enjoying amidst Kilkenny’s stunning landscapes. Whether you choose to relax by the River Nore, explore the grounds of Kilkenny Castle, or venture into the countryside, this experience provides a simple yet unforgettable taste of Ireland’s artisan food culture.

Renowned for promoting trusted food and drink experiences across the island of Ireland, Good Food Ireland promotes sustainable tourism, farming practices and supports local communities. The experiences encourage people to explore authentic tastes and deep-rooted traditions across Ireland, helping to preserve traditional food and drink production methods.

Margaret Jeffares, founder and CEO of Good Food Ireland, said “For over 20 years, I have been working with tour operators, creating unique experiences for visitors to Ireland. Meeting passionate producers, tasting handcrafted foods and exploring Ireland’s food culture has delivered an unforgettable culinary journey for thousands of visitors to our shores."

“I’m delighted to feature such unique Kilkenny food businesses on our platform, which are ideal for both international visitors and those looking for something different to experience when holidaying at home. Our platform will deliver more tourism to Kilkenny, and ensure people from across Ireland, and visitors from across the world, will get to experience the world-class food and drink that’s crafted in County Kilkenny,” she added.

Officially launched at the Good Food Ireland cross-sector conference by Martin Heydon, T.D. Minister for Agriculture, Food, Fisheries and the Marine; Darina Allen, the pioneer of the slow food movement in Ireland and owner of Ballymaloe Cookery School and Dr Howard Hastings OBE, former chairman of the Northern Ireland Tourist Board and Chairman of Hastings Hotels, Good Food Ireland Experiences is the only Irish booking platform for food and drink experiences that spans the Island.

The Good Food Ireland cross-sector conference focused on the vital role of Ireland’s agri-food and tourism sectors in ensuring long-term economic and social stability across the island of Ireland, with the event sponsored by AIB, BIM – Ireland’s Seafood Development Agency and Bord Bia, and supporting partners, FBD Insurance and Tourism Ireland.

The Good Food Ireland Experiences platform is now live, already hosting over 60 incredible experiences that are available to book directly. For food and tourism businesses who are interested in being featured on Good Food Ireland Experiences, please contact info@goodfoodireland.ie or call 053 9158693.