Major appointment made in the hospitality sector in Kilkenny
Sinéad will spearhead Mount Juliet Estate’s global sales and marketing strategy in a bid to elevate Kilkenny’s standing as a five-star destination of international renown
Mount Juliet Estate have announced the appointment of Sinéad Monahan as Director of Sales & Marketing, a key leadership role as the hotel enters a new era under new ownership.
Mark Dunne, General Manager, welcomed the move, saying: "With Sinéad’s exceptional expertise and deep connection to the estate, we are delighted to welcome her into this expanded role and look forward to the continued success she will help
drive for Mount Juliet Estate."
With over 15 years of experience in the luxury hospitality sector, Sinéad brings exceptional industry insight, strategic focus, and a growth-oriented mindset to the role.
A long-time Kilkenny resident with family ties to both Kilkenny and Monaghan, she has played a pivotal role in shaping the estate’s position as one of Ireland’s leading five-star destinations.
Since joining Mount Juliet Estate in 2020, Sinéad has led the sales and events functions with distinction, developing and delivering integrated strategies across luxury leisure, corporate, weddings, and group travel.
Her leadership has strengthened global client partnerships, expanded market reach, and contributed significantly to the estate’s strong reputation for excellence both in Ireland and abroad.
Her appointment comes at a time of continued recognition for Mount Juliet Estate, with recent achievements that reflect the impact of Sinéad’s leadership, including the prestigious global Amour Wedding Award, a testament to her vision and excellence in positioning the estate as a world-class wedding destination.
In this expanded remit, Sinéad will spearhead the estate’s global sales and marketing strategy, with a particular focus on the relaunch of the Georgian Manor House and the implementation of long-term plans that support sustainable growth and brand evolution.
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Her vision is to ensure Mount Juliet Estate continues to lead as a world-class destination for discerning travellers.
Central to her approach is the cultivation of strategic partnerships, including ongoing collaboration with Fáilte Ireland, Tourism Ireland, and Ireland’s Ancient East.