Radio station Beat backs new morning schedule and breaks 100,000 daily listeners

Regional radio station Beat 102-103 has revealed a new-look midweek morning programming schedule on the back of record daily JNLR listenership figures.

For the first time in the youth-focused radio station’s 20-year history, over 100,000 people now listen in daily – up from a still impressive 97,000 in the last quarter of 2022. What’s more, weekly listenership is also on the rise with 162,000 people in South-East tuning in across a seven-day period.

Celebrating a JNLR record of his own with his ever-popular Beat Breakfast with Niall and Sho attracting a new high of 52,000 listeners, Head of Station Sound Niall Power revealed that it has been a goal to surpass the 100,000 barrier.

“We now have 101,000 listeners in the South East every day – that’s a pretty impressive statistic!” he said.

Not content with resting on its laurels, Beat is using the record listenership figures as a launchpad for a revised midweek morning programming schedule commencing Monday, May 15. Beat Breakfast will continue as normal but will now be followed by an all-new show hosted by Carlow native and Beat Breakfast producer Cillian Doyle.

The 60-minute show, dubbed Beat Throwbacks, is set to feature the biggest tracks from the late nineties and early noughties with a healthy dose of feel-good audience engagement.

“It really is a dream come true to have my own show on primetime radio," said Cillian.

He continued: “I’m looking forward to filling the ears of the South East with throwback tunes while also having plenty of craic along the way. My mission is to make this show my own. Yes, that might sound cliché, but I genuinely adore all genres of music from the pure cheese of Westlife’s classic noughties period to the slightly more serious nineties house scene.

Completing Beat’s revised AM schedule is Bring the Beat. Hosted by Waterford’s Michelle Heffernan, the four-hour-long slot kicks off at 11 am and aims to bring the hottest trending tunes and plenty of Michelle’s trademark risqué banter.