Niall Gibbons, CEO of Tourism Ireland; and Fiona Delahunty, Hotel Kilkenny, at the launch of Tourism Ireland’s marketing plans for 2018 in Dublin
Tourism leaders including those from Kilkenny have heard Ireland details of Tourism Ireland's marketing plans to promote the Ireland overseas in 2018 at an event in Dublin.
This year is set to be another record year for Irish tourism, surpassing all previous records; by year end, 10.65 million people will have visited the island of Ireland, spending €5.78 billion. For 2018, Tourism Ireland aims to build on this year’s performance – growing overseas tourism revenue to €6 billion and visitor numbers to 10.8 million.
Building on this year’s success and sustaining growth into the future is at the heart of Tourism Ireland’s strategy for 2018. Factors working in our favour include new flights to Ireland – including the first ever direct flight from the Asia-Pacific region, with a new Cathay Pacific service from Hong Kong set to launch in June, as well as new Aer Lingus flights from Seattle and Philadelphia.
Latest estimates indicate that, by year end, revenue generated by international visitors will be around €5.78 billion, a 6.7% increase over last year, helping to sustain some 282,000 valuable jobs in communities across the island.
"I am delighted to report that we have seen growth from all our main markets around the world, with the exception of Britain – with record numbers arriving here from North America, Mainland Europe, Australia and developing markets,” said Niall Gibbons, CEO of Tourism Ireland.
“Throughout the year, Tourism Ireland undertook a packed programme of promotions, to bring Ireland to the attention of travellers everywhere. Thousands of opportunities were created for potential visitors around the world to read, hear or watch positive messages about Ireland; Tourism Ireland estimates that this media exposure is worth an estimated €327 million in equivalent advertising value.”