Pictured L to R are: James O’Shea of O’Shea Farms, Piltown, Co Kilkenny and Paul Scally, Buying Director Aldi Ireland
A flagship Kilkenny firm is supplying the potatoes for Aldi's promotion to sell €24 million worth of Irish grown potatoes this year, with New Season Irish Potatoes arriving in select Aldi stores on Thursday.
Piltown based O’Shea’s Farms is supplying the potatoes to Aldi’s stores, with Queens and Home Guard due on shelf imminently and New Season Roosters to follow in August. O’Shea’s Farms parent company, fruit and vegetable wholesaler Iverk Produce, agreed a three-year contract with Aldi in 2017 to provide Aldi with €70m worth of Irish-grown potatoes.
Thanks to innovative glasshouse growing and harvesting techniques, O’Shea’s Farm will deliver the New Season Irish Potatoes to Aldi’s stores on schedule, despite a difficult 2018 growing period due to adverse weather.
James O’Shea of O’Shea Farms commented: “The extremely cold weather and snow in February and March this year posed significant challenges to potato growers nationwide. At O’Shea’s Farms we overcame this through the use of glasshouses. With the use of the glass we are able to plant the potatoes during the winter months when it is much too cold and wet to plant in the fields. The glass protected the crop from the heavy rain and snow fall in late winter and early spring. The soil in the glasshouse warms up much faster than outside and ensures that we are able to have potatoes ready to harvest in early summer.”
Finbar McCarthy, Aldi’s Group Buying Director, commented: “O’Shea’s Farms has done a fantastic job in delivering their crop of premium New Season Irish Potatoes on schedule despite the very challenging weather conditions this year. We know that given the choice, Irish shoppers will always buy Irish, so we are delighted that O’Shea’s produce will be on our shelves.”