Show Me ID – Be Age OK campaign arriving in Kilkenny

Largest youth access prevention campaign in the country



A campaign to assist local retailers in preventing minors accessing alcohol, tobacco and other age restricted products will be making its way to Kilkenny next week.

The second 'Show Me ID – Be Age Ok' awareness week of 2019 will be taking place in Leinster from September 16 – 22. Show Me ID is the largest youth access prevention campaign in the country.

All retail store owners and managers know that their best efforts to comply with regulations are only as good as the weakest link. When it comes to the sale of age-restricted products, such as tobacco, one mistake by a member of staff can lead to that member and the manager being prosecuted under the Public Health (Tobacco) Acts.

As part of the Show Me ID Awareness Week 2019 retailers across Carlow, Kildare, Kilkenny, Laois, Longford, Louth, Meath, Offaly, Westmeath, Wexford and Wicklow will receive a Show Me ID Retailer Responsibility Pack. This packs contain all the information and tools to assist retailers and their staff in the prevention of sales of age restricted products to minors.

Local TD Bobby Aylward has spoken of his support for the campaign.

"Show Me ID is a great way to demonstrate the retail sector’s commitment to a high standard of compliance with the law, but more importantly it also puts parents’ minds at ease knowing that their children can’t go into a shop and buy something they shouldn’t because the staff have taken the training."

Mayor of Kikenny Martin Brett also showed his support for the campaign, and said it is a great way of spreading awareness of the fact that Irish retailers are continuingly making sure they train their staff to ask for ID when selling age-restricted products.

Retailers will also be encouraged to ensure that their staff have undergone the free, online training in age restricted sales available at Once the online training is completed, participants can enter a competition to be in with a chance to win a €400 One4All voucher.

Participants can also share a photo on social media using #ShowMeID to be in with a chance of winning a further €50 One4All voucher.

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