New campaign in Kilkenny highlights importance of fisheries conservation

Bridges on the Nore have a new 'CPR' stencil on them

Sam Matthews


Sam Matthews


New campaign in Kilkenny highlights importance of fisheries conservation

Evelyn Cahill (Age 4 ). #CPRsavesfish stencil in action in Kilkenny City at John's Bridge

A new campaign to highlight angling and the importance of conservation has been launched in Kilkenny by Inland Fisheries Ireland.

'CPR saves fish' is the campaign's slogan, and the hashtag #CPRsavesfish has been placed on a couple of high profile locations around Kilkenny to engage the public around the pursuit of conservation focused angling.c

John’s Bridge and Kieran Street, the Lady Desart Bridge, in Kilkenny City have been marked with the #CPRsavesfish stencil, alongside a number of locations around the country. ‘CPR’ stands for ‘Catch, Photo, Release’ and refers to a method of angling where a fish is caught and subsequently returned unharmed back into the water. This angling technique is proven to contribute to the maintenance of healthy fish stocks and ensures future generations can continue to enjoy the recreational and economic benefits of the fisheries resource. 

The #CPRsavesfish stencils can be found in urban locations in each River Basin District in Ireland including Dublin, Cork, Galway, Limerick, Letterkenny and Kilkenny. The hashtag stencils, which have been powerwashed with water onto pavements, are completely environmentally friendly and are expected to fade naturally in the coming weeks.

Inland Fisheries Ireland is supporting catch and release across all types of angling including pike, coarse, salmon and trout fishing as well as sea angling. The method results in positive survival rates for fish when caught using best practise methods.

Research carried out by Inland Fisheries Ireland and the Norwegian Institute for Nature Research in 2014 examined the survival of salmon after catch and release fishing in three Irish rivers. Overall, 92% of the Atlantic salmon recorded after tagging survived post Catch & Release.

“This awareness campaign in Kilkenny aims to put angling on the general public’s radar by playing on the concept of CPR as a lifesaving mechanism and to engage existing anglers around the practise of catch and release fishing," said Suzanne Campion, Head of Business Development at Inland Fisheries Ireland.

"Catch, Photo, Release (CPR) angling ensures the sustainability of our fisheries resource in the long term with most sporting anglers in Ireland already practicing catch and release to some degree, recognising that it ensures the maintenance of healthy fish stocks and the sustainability of the sport in the long term.

"Angling is a pursuit that can be enjoyed at any age or ability and Ireland has a host of top angling destinations right on doorsteps across the country. We are encouraging novice anglers to visit cprsavesfish to find out more about how they can try fishing in their local area.”