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22 Oct 2025
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22 Oct 2025
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O'Neills have unveiled the new Kilkenny jersey for 2024
Hurling fans may have to rewrite their Christmas wish lists after Kilkenny launched their new GAA jersey for 2024.
The Cats unveiled their new jersey today, just in time for the festive season. Food and nutrition co-operative Tirlán now features on the jersey, alongside Avonmore, its market leading dairy brand.
Pictured at the launch of the new jersey and leisurewear for Kilkenny GAA were: Jim Bergin, Tirlán CEO; Linda Sheehan, Tirlán Head of Consumer Marketing; Tom Phelan, Kilkenny Senior Hurler and Tirlan Milk Supply Manager; Martin Keoghan, Kilkenny Senior Hurler; Mikey Butler, Kilkenny Senior Hurler; PJ Kenny, Kilkenny GAA Chairman and Derek Lyng, Kilkenny Senior Hurling Team Manager
The Avonmore name has featured proudly on Kilkenny jerseys since 1994, making it one of the longest running GAA partnerships in the country.
In line with the structural changes in the Glanbia organisation, the sponsorship relationship with Kilkenny GAA has moved to Tirlán, a 100% farmer owned Co-operative based in Kilkenny city. Tirlán is Ireland’s largest milk and grain processor, with 2,300 employees and revenues of €3 billion. The partnership sees all Kilkenny GAA jerseys carry the Avonmore brand and leisurewear carry the Tirlán brand.
Chairman of Kilkenny Co Board PJ Kenny, said that he was delighted to retain the association with an organisation that makes a huge contribution to the South-East of the country, a sentiment that was echoed by Jim Bergin, Chief Executive of Tirlán.
"As a Co-operative based in Kilkenny, we are immensely proud of our hugely successful association between the number one dairy brand with one of Ireland’s most successful GAA teams of all time," he said. "The commitment, dedication and pursuit of excellence exhibited by the Kilkenny inter-county teams fits really well with the values that we pursue in Tirlán Co-operative, which is 100% owned by farmers in the South and East of Ireland."
The newly-launched Kilkenny jersey is on sale now here
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